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In 2006, RED DIGITAL CINEMA was born in a bunker in Southern California. The idea was simple - design and build a high-performance digital cinema camera with quality of 35mm film and the convenience of pure digital. In just over a year, the idea once called a "scam" and "vaporware" became a reality as the RED ONE started to be delivered to the world in August 2007. Since that time, RED DIGITAL CINEMA has maintained that "obsolescence is obsolete" - and has delivered with new features via free firmware updates, workflow software, and an ever-expanding product line.

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